Fast Company is surfing the increasingly crowded simplicity wave.
“In the past, he says, adding features usually meant adding costs. Put a sound system or power windows into a car, and you’ve upped the price, so you better make sure consumers really want what you’re peddling. But in the digital world, that cost-benefit calculus has gone awry. “The incremental cost to add 10 features instead of one feature is just nothing,” says Oppenheimer. “Technology is this huge blessing because we can do anything with it, and this huge curse because we can do anything with it.”
“But the issue is also our conflicted relationship with technology. We want the veneer of simplicity but with all the bells and whistles modern technology can provide. “The market for simplicity is complex,” says Dan Ariely, a business-school professor who is spending a year off from MIT figuring out how to quantify the value of simplicity at Princeton’s Institute for Advanced Study. “If I offer you a VCR with only one button, it’s not all that exciting, even if when you use it, it’s likely to be easier.”
Link: The beauty of simplicity (fastcompany.com)
