Posts Tagged: report


1
Sep 10

Social practices and mobile money

In a paper that also synthesises a lot of his previous work, Chipchase writes about some of the social and cultural issues related to mobile money services.

“Simply being able to prove who you are can present a problem particularly for migrant workers. In many factory and manual labouring jobs the employer takes the worker’s identity card as a form of collateral to be returned at the end of the contract and/or when a replacement is found. Without an identity card it can be difficult to sign up for a pre-paid mobile phone account – just how difficult varies from market to market, and the extent to which know your customer (KYC) requirements are enforced or enforceable. Accessing regular banking branches to withdraw or deposit money can also be problematic without an identity card since the task requires prior interaction with the employer. In cultures with a high level of graft the police are more likely to use physical ownership of an identity card as a leverage point to exhort fines/bribes – as a risk-aversion strategy culture laminated facsimiles are likely to be carried. In contexts where identity information is frequently asked for some people carry multiple photocopies. In these environments migrants make easier pickings and can fall under suspicion with the police for the simple reason that they are not local. For many migrants obtaining a locally recognised identity card, either through formal or illegal means is a job in itself.”

Link: Mobile Phone Practices & The Design of Mobile Money Services for Emerging Markets (slideshare.net)


30
Aug 10

How to design a mobile money service

A great article about the elements of the design of Safaricom’s tremendously successful M-PESA service in Kenya.

“In Kenya, sending and receiving money with a mobile phone is not an intuitive idea for many people. It is important, therefore, that communications around how the service works and how it benefits users be simple and clear. From its inception, M-PESA has been presented to the public as offering a simple service—“send money home.” This basic remittance product has become the must-have “killer” applica- tion that continues to drive service take-up. M-PESA’s marketing campaigns have worked well; most Kenyans queried know that M-PESA can be used for money transfers.”

Link: Designing Mobile Transfer Services: Lessons from M-PESA (gsmworld.com, 6.8MB PDF, see p52 of the report)


3
Jul 08

Phone as exhibition object

Putting People First has a translated section of a French report about mobile phone use by teens.

”...for adults the mobile is a hyper-personal device, an intimate black box with data that absolutely need to be protected. For teenagers on the other hand, the mobile is often as little confidential and intimate as their blogs. They are instead identity and exhibition spaces of oneself, with “museum galleries” of photos, ringtones, videos, and music to share with a community of peers: archiving makes only sense if it can be shared.”

Link: French ethnographic study on teens and mobiles (experientia.com)


20
May 08

Mobiles and Development

A report about mobile phones and the developing world.

“A key issue is the need for language, and perhaps cultural localization. To be useful, applications need to function in a language that users can both understand and feel comfortable using. The linguistic variety in many developing countries can represent a significant hurdle in the development of applications intended to have broad appeal and usability.”

Link: Going Wireless: Dialing for Development (acumenfund.org, 400k PDF)


7
Apr 08

iPhone’s breakthrough: touchscreen

InUseful published a usability report on the iPhone.

“What is it then that makes the iPhone different? Most importantly, it has removed one level of abstraction by allowing the user to act on objects using the finger directly on the phone’s surface. The difference between this and having to press keys on a keyboard and watch the screen to see what happens is striking. Instead of having to press one key to focus on the list item representing your contact and then clicking another key to make the call, the iPhone allows you to actually click the contact right on the screen. To scroll, you pull the list itself instead of clicking a down-key, and to flip between pictures in the album, you drag them from one side to another.”

Link: Free iPhone usability report (inuseful.se)


16
Aug 07

iPhone keyboard study

This slightly unfortunately designed study compares the on-screen keyboard of the iPhone with QWERTY and Bell keypads. People with no iPhone experience were asked to use both their own hardkey-based phone and the iPhone, and the results were then compared.

“Participants made an average of 11 errors per message on the iPhone compared to an average of 3 errors per text message on their own phone. Although the error rate was alleviated somewhat by the iPhone’s self-correction feature, participants were still frustrated.”

Link: QWERTY Texters Demonstrated Drop in Efficiency When Texting on iPhone (usercentric.com)


1
Jan 07

Research on mobile use in developing countries

Jonathon Donner has published a survey of research approaches to mobile use in developing countries. An interesting survey with loads of references. See Jonathon’s site for more of his publications.

“In particular, a few kinds of studies seem most popular: those which focus on the mobile as a tool for new forms of instrumental communication and information processing; those which examine mobile’s diffusion ‘by proxy’, comparing cross-national or crosscultural attributes; those which look at the success or failure of particular initiatives to deploy and encourage mobiles adoption, either at the level of an individual project or at the national/policy level, and; those which examine the mobile as new a mediator and enabler of older complex social interactions, mixing global and local, individual and collective in new ways.”

Link: Research Approaches to Mobile Use in the Developing World: A Review of the Literature (168k PDF, jonathandonner.com)


24
Nov 06

Nokia Mobile TV research report

Some very interesting insights about Mobile TV from recent Nokia research.

“Interactive experiences require interaction. The inherent properties of a TV equipped mobile phone in particular its connectivity, camera & video capabilities and the user’s familiarity with the keypad mean that the pieces are in place for a compelling designed-for-mobile-interactive-television experience. However it is wrong to assume that the user will always be holding the device that he or she will be holding the device in a manner that is condusive to interaction, or indeed that she is in a state of mind to interact. Simple question: Which is more likely to lead to interaction – a person ambiently watching a Mobile TV in a docking station whilst doing homework, or a person sitting on a sofa remote in hand?”

Link: Mobile TV, Personal Experiences (janchipchase.com)