Posts Tagged: products

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21
Aug 08

Design and Politics at Motorola

Motorola’s got some really talented designers and research folks.

“The RAZR, a design victory as much as an engineering one, only came about due to the gumption of chief marketing office Geoffrey Frost. Following the RAZR’s overnight success, Moto commissioned an in-house team to research the company’s next step. Countless hours were spent pulling together focus-group studies and carrier feedback, but it was all for naught—the research was simply ignored by Motorola’s top brass. “They have this attitude of, ‘Well, I’ve built phones for 20 years, I know what I’m doing,” says a frustrated member of that team, who noted that once Frost died in 2005, there was no one left with the chops and political capital to route around Moto’s stick-in-the-mud managers.”

Link: Motorola Insider Blame Game: Engineers Shoved Designers Aside (gizmodo.com)

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20
Nov 06

Packaging women’s razors

Design consultancy R.BIRD publish “Patterns” reports. These report look at how consumer products are packaged and presented. This one’s about women’s razors.

“The degree to which packaging focuses on the visual and tactile presence of the object (form) versus what the object does and how (function) varies widely in razors. On the left is Gillette’s Venus, the quintessential representative of form. On the right is Schick’s Intuition, the perfect example of function.The presentation on the left is extremely clear, featuring the object as a thing of beauty – fitting for a product called Venus. The presentation on the right is busier, obscuring the product with information points. Which one would you pick up first?”

Link: Razors for Women (rbird.com)