Marek Pawlowski write about one of the topics at this year’s MEX conference: fashion.
“It may be limited to the high-end of the mobile market, but Vertu is a great example of two very important techniques which are applicable at all levels: total experience planning and customer involvement. The Vertu experience extends across the hardware, software, services and retail environment. At the same time, it involves its customers directly in the product development process, producing customised handsets and allowing customers to actually see how their device is built.
“These principles may manifest themselves in different ways at different levels of the pricing scale, but the fundamentals remain the same. A successful manufacturer must be able to see its products in the wider context of a user’s lifestyle and must structure its development process to respond quickly to the needs of individual customers.
“Perhaps this is indicative of manufacturers following ‘fashion’ or becoming ’style-orientated’, or perhaps it is just good user experience practice?”
Link: Is fashion a stronger motivator than functionality? (mobileuserexperience.com)
