Back from a fantastic week and a bit in Mexico I’m slowly catching up on things. I liked Marek’s piece about compulsion. I don’t like the idea of ‘compulsion’ per se, but acknowledgment of the emotional elements at play is nice.
“The iPhone is a great example of how to move from capability and compulsion. There are already tens of millions of users out there equipped with Windows Mobile smartphones and high-end products from Samsung, Sony Ericsson and LG. All of them are capable of accessing a wealth of additional software and services, but we know from various independent studies that iPhone users are much more likely to utilise additional non-voice services. Where other handset manufacturers provide their users with the raw capabilities, Apple offers users a compelling reason to explore new things.”
Link: Moving from mobile capabilities to mobile compulsion (mobileuserexperience.com)
