I was hanging out at the Nikon store in Kuala Lumpur today, embracing my inner camera geek while a DSLR sensor was cleaned. Up on the big televisions I saw a video advertising the very cool looking S70 touchscreen camera.
I know well how underpowered the CPUs on these devices are, so I was impressed that Nikon had been able to pull this UI off. I walked over to the display and picked up the demo model.
Problem was, it was not much like the video. Response time was slower and motion effects were minimal. It felt like a very different camera to what I’d seen.
Designers are often accused of creating demo-ware that doesn’t correlate with reality. This was at the other end of the cycle: marketing folks creating a simulation of a product that doesn’t match what exists in the world.
