Posts Tagged: consumer

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10
Jan 07

Apple Finally Gets a Phone

Apple finally got their phone. I had two immediate reactions. It’s fantastic that a company has released a touch-screen phone that’s hitting the mass market. I hope this is a wake up call to other manufacturers: touch-screen devices are not just for the high end PDA market. Second, I’m very interested to experience text entry on the device. One of the most difficult things to do on a touch-screen is text entry (text entry while in motion can be exceptionally difficult, and is almost impossible one-handed). While the iPhone solution looks interesting, it’s not clear that the solution is completely baked.

Link: Apple – iPhone (apple.com)
Link: The Apple iPhone runs OS X – Engadget (engadget.com)

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20
Nov 06

Packaging women’s razors

Design consultancy R.BIRD publish “Patterns” reports. These report look at how consumer products are packaged and presented. This one’s about women’s razors.

“The degree to which packaging focuses on the visual and tactile presence of the object (form) versus what the object does and how (function) varies widely in razors. On the left is Gillette’s Venus, the quintessential representative of form. On the right is Schick’s Intuition, the perfect example of function.The presentation on the left is extremely clear, featuring the object as a thing of beauty – fitting for a product called Venus. The presentation on the right is busier, obscuring the product with information points. Which one would you pick up first?”

Link: Razors for Women (rbird.com)