Small Surfaces » compulsion http://smallsurfaces.com mobile user interface design / user experience design / interaction design resources Wed, 28 Jul 2010 10:10:34 +0000 en hourly 1 http://wordpress.org/?v=3.0 Compulsion http://smallsurfaces.com/2008/08/compulsion/ http://smallsurfaces.com/2008/08/compulsion/#comments Thu, 07 Aug 2008 21:42:08 +0000 Gabriel White http://www.smallsurfaces.com/?p=531 Back from a fantastic week and a bit in Mexico I’m slowly catching up on things. I liked Marek’s piece about compulsion. I don’t like the idea of ‘compulsion’ per se, but acknowledgment of the emotional elements at play is nice.

“The iPhone is a great example of how to move from capability and compulsion. There are already tens of millions of users out there equipped with Windows Mobile smartphones and high-end products from Samsung, Sony Ericsson and LG. All of them are capable of accessing a wealth of additional software and services, but we know from various independent studies that iPhone users are much more likely to utilise additional non-voice services. Where other handset manufacturers provide their users with the raw capabilities, Apple offers users a compelling reason to explore new things.”

Link: Moving from mobile capabilities to mobile compulsion (mobileuserexperience.com)

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