A short case study that focuses on the critical issue of motivating behaviour change.
“The team started by listing all the reasons drivers would want to rideshare. Based on the list, I sketched what we could show drivers before they posted. I made wireframes of our favorite 5 concepts, and showed them to potential drivers. We learned that drivers were motivated by (1) passenger photos, (2) large numbers of potential passengers, and (3) the money they could earn.”
Link: Crafting a Mobile App: A UX Design Case Study for Startups (jasonshen.com)