Schulze & Webb look at personalisation as a manufacturing process through a moldable metal phone.

“The ease of this manufacture means that we get to discuss the local factory angle of personalisation. That is, could purchasing a mobile phone be more like a performance of manufacture? Could it be more like a vending experience? To this end, Metal Phone comes with a machine that melts and reforms a phone around the internals of a standard Nokia handset (the 5140i).”

Link: Metal phone (berglondon.com)