Some very interesting insights about Mobile TV from recent Nokia research.
“Interactive experiences require interaction. The inherent properties of a TV equipped mobile phone in particular its connectivity, camera & video capabilities and the user’s familiarity with the keypad mean that the pieces are in place for a compelling designed-for-mobile-interactive-television experience. However it is wrong to assume that the user will always be holding the device that he or she will be holding the device in a manner that is condusive to interaction, or indeed that she is in a state of mind to interact. Simple question: Which is more likely to lead to interaction – a person ambiently watching a Mobile TV in a docking station whilst doing homework, or a person sitting on a sofa remote in hand?”
Link: Mobile TV, Personal Experiences (janchipchase.com)