I had the pleasure of attending and speaking at the B J Fogg’s Mobile Persuasion conference a few weeks ago at Stanford. Joe McCarthy put together a great summary of the day (below), and Kelly Goto also published some of her notes. The conference addressed one of the questions that’s been hanging in my mind at the moment: what kind of behaviors do we want to create when we design things.
“BJ Fogg and his colleagues brought together an interesting and diverse collection of researchers, developers, designers, entrepreneurs and [other] activists at the Mobile Persuasion conference at Stanford University recently to discuss and debate the use of mobile technology to change people’s beliefs and behaviors.”
Link: Mobile Persuasion 2007: Triggering Changes in Attitudes and Behavior (gumption.typepad.com)
