Some interesting thoughts about what it means to create serendipitous discovery experiences.

“Given serendipity is by its very nature random, in its purest form it is very difficult to engineer. Many of the current suite of apps playing in this space use notifications to come alive when they think they add value to the user (and potentially increase the chances of a user having a serendipitous experience) but all too often notifications are sent at the wrong time and add to the noise, instead of cutting through it…The answer isn’t to give up on trying to add serendipity to peoples’ lives but rather help surface things that increase the chances of having a serendipitous experience based on the data we do have.”

Link: Serendipity Isn’t A Use Case (techcrunch.com)