Jakob Neilsen writes how a confusing design for the entry experience on the Wall Street Journal’s iPhone application killed user satisfaction.
“Thus, as soon as users see the 2nd screen, they’ll back out if they don’t want to pay twice for the same articles. Most people will probably give up right here, because using the app so clearly seems to cost an extra $1.99/week. If some users are particularly persistent, however, they might return to the startup screen and try the second button.”
Link: Why WSJ Mobile App Gets ** Customer Reviews (useit.com)