An interesting article about how designing to encourage consistent tone is an important attribute of social content creation.
“The conclusion I’ve come to is what makes Path so special isn’t its limited friend count. It’s not its beautiful design (which I dug into a few months ago). What I’ve realized is so special about Path for me is the consistency of tone. When I open Path, I’m seeing experiences people are having. Some of those experiences are checking into a new place. Some are posting a photo. Some are listening to music. Some are going for a run. But for the most part, they’re all experiences. And they all have a common tone, meaning they all feel like part of the same story. Everyone has their own storyline, but together, everyone’s moments merge together into a consistent shared biography.”
Link: Path’s Consistency Of Tone (techcrunch.com)