A hypothetical redesign of the USAA mobile user experience.
“Utilizing these well-designed, iconic images already on the web site sends a message of professionalism that says “Our company is second to none. We offer style and class. We take no shortcuts, etc.” It also gives the application a little bit of an interactive feel, much more so than the plain, dry text links offered currently.”
Link: Design for Users: Branding Yourself in Small Spaces (design-for-users.com)
Related:
- Co-design for mobile devices
- Mobile conversations at SXSW
- Inside and outside mobile devices
- Consistency within and between devices
- Mobile Devices as Pervasive User Interfaces and Interaction Devices (PERMID 2005)
Tags: branding, device, mobile, mobileweb, phone, userexperience, ux, web
