Nokia’s created a set of phones specifically for emerging markets. The site’s got case studies and some user videos.
“Many villages within emerging markets do not have access to basic telephony. Nokia helps bring mobile connectivity to these areas through the “wireless village” approach. This approach builds on entrepreneurship, avoids massive roll-out costs and investments on the part of network operators, and is affordable for low-income consumers.
“Given the chance, most people would like to own a mobile phone. However, in many emerging markets, lower income consumers face financial barriers that make it impossible to own a mobile phone. But there is one way to increase opportunities for connectivity for these important entry-level consumers – phone sharing.”
Link: Everyone has a reason (nokia.com)
Related:
- Repairing damaged goods
- Nokia Mobile TV research report
- Nokia’s handheld computing experience
- Designing products at Nokia
- Nokia’s Director of Design Strategy
Tags: design, emergingmarkets, mobile, nokia, phone
Jan Chipchase has commented on how his team’s research had an impact on these products.
Businessweek has some commentary.
Finally someone is giving the chance to the less fortunate… and is making money out of it of course…