“Years of experimentation went into creating the perfect DVD envelope. In 1999, Netflix started out with a heavy cardboard mailer. With only 100,000 subscribers, costs weren’t a concern yet. Then the company experimented with plastic envelopes, which proved not to be recyclable, and padding, which added too much to postage costs. Both top-loading and side-loading envelopes made an appearance.”
(There’s a link to a photo gallery at the end of the article)
Link: The evolution of the NetFlix envelope (cnn.com)
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- Windows Mobile design guidelines
- Ethics: good and bad design
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- The sustainability of good design
Tags: design, informationdesign, interactiondesign, ixd, mobile, service, userexperience, ux
